Big or small. Surviving the day counts.
Every week for 10 weeks, 10 parents will each win a $50 Myer gift card.*
Share your win for a chance to be one of our weekly winners. Our team will select winners based on the creativity, originality and humour of their entry as well as the emotional connection shown between parent and child. Because whether it’s one more bite without a battle, a 20-minute nap, or making it home without tears, Every Win Counts.
*Competition runs from 12:01am on 9 March 2026 to 12:00pm on 15 May 2026 (Sydney time).
Open to Australian residents 18+. Multiple unique entries permitted, with a maximum of one prize per person. The promotion is open to all parents and carers; however, eligible entries must relate to parenting moments for children aged 12 months and over. For more information about entry and selection criteria, see our promotional T&Cs.
Our toddler milk drinks from the a2 Platinum® and a2 Gentle Gold® range are made with pure and natural a2 Milk® and thoughtfully formulated to support each stage of your child’s growth.
Enjoy supplementary toddler milk drink as part of a healthy, varied diet.
We believe breastfeeding is best to provide ideal nutrition for babies, and other important health benefits. Good nutrition for mums is important throughout pregnancy and whilst breastfeeding. However, we understand breastfeeding may not be an option for everyone. To support you on your feeding journey, we recommend speaking to a healthcare professional. Introducing formula either partially or exclusively may reduce breast milk supply, which isn’t easy to re-establish. It is also important to consider the social and financial impacts of formula, such as potential cost of providing formula until your baby is 12 months old. When using infant formula, always follow the preparation instructions carefully. Improper use can make your baby unwell. Information about our infant formula products is for educational and informational purposes only.